A CEO Goes Undercover at Her Dealership — The Client Called Security and Instantly Regretted It

A CEO Goes Undercover at Her Dealership — The Client Called Security and Instantly Regretted It

Chapter 25

Theme:
Font Size:
24px

Mike Santos noticed another unintended effect. With employees concerned about discriminatory removals, some hesitated to call security even when an intoxicated visitor began shouting at a receptionist or when someone tried to enter a restricted service area. He raised the issue with Jessica, who helped arrange scenario-based training that distinguished a genuine threat from an inconvenient customer. The staff practiced responses in which safety concerns were described specifically, rather than with broad labels such as suspicious or out of place.

During one exercise, an employee was assigned to play a visitor who did not have an appointment but kept asking to open a locked vehicle. Mike demonstrated how to explain the rule and offer a supervised alternative without making claims about the visitor's wealth or intentions. A second exercise involved a customer threatening an employee, which required a firmer response. The difference became easier for staff to recognize once it was practiced rather than merely written in a handbook.

"Being fair doesn't mean ignoring danger," Mike told the group. "It means we identify danger by behavior, not by the person we've decided ought to be dangerous."

Brad heard about the sessions through his improvement plan and asked whether he could attend as an observer. By then he had spent eight weeks away from direct selling, completing training, discussing past encounters with an independent coach, and reviewing the customer statements available to him through HR. He had written apologies to two customers who consented to receive them, and he accepted that they owed him no reply. He had also stopped reading every comment about the video, a habit that had made him alternate between shame and resentment without teaching him much.

He returned to the dealership on a limited supervised schedule in the third month. Jessica met him before the morning briefing and reviewed his conditions with him: no unsupervised customer interactions for the initial period, no authority to restrict access without established policy, and immediate review of any new complaint. Brad accepted the rules, though he felt a flash of humiliation when a young employee explained where he should stand during product demonstrations. He reminded himself that the discomfort was not an injury inflicted by the customer he had mistreated.

His first morning back did not contain a dramatic test of character. A man came in to ask whether his daughter's stroller would fit in the rear storage area of a compact SUV, and Brad helped measure the opening while Owen Lewis observed. The man thanked them and left to discuss it with his partner. Brad filled out the interaction record accurately, noting the customer's question, the measurement supplied, and the fact that no purchase had been made.

He stared at the form for a moment after the man left. Under the old system, he would have considered the conversation a waste of ten minutes, not because the man had been unpleasant but because the visit did not generate an immediate sale. Under the new one, the customer had received exactly the information he wanted and might return later. Brad had not needed to guess anything about his job or income to do that.

News in the same category

A CEO Goes Undercover at Her Dealership — The Client Called Security and Instantly Regretted It

40 Part